UGC IMAGES AND VIDEOS. REINVENTED. POWERED BY AI.
CURATE AND LICENSE VISUAL CONTENT FROM COMMUNITIES ON 10 SOCIAL MEDIA PLATFORMS.

We don’t just give you access to great UGC: our AI filters discover the most relevant and authentic images and videos, rank the quality and match your project’s style.
Why Lobster
Social media users connect their accounts, opt in for licensing, protect their rights, and get paid. We send 75% commission, tag the images and provide licensing – so everything’s taken care of.
SIGN UPKEY FEATURES
01
AI Search & Filters
AI Search & Filters
Our AI-driven search and filters help you find exactly matching images beyond social tags. Surface people, diversity, objects, colours, moods, locations and more.
02
UGC QUALITY RANKING
UGC QUALITY RANKING
Think UGC is blurry and out-of-focus? Not on Lobster. We automatically curate the best socially-sourced content. Our algorithms rank and filter content by purpose.
03
SEARCH BY IMAGE
SEARCH BY IMAGE
Know what you want when ‘you see it’? Then give our image search tool a try. No need to translate a vision into keywords.
04
INCREASE RESOLUTION
INCREASE RESOLUTION
Quality counts. Automatically increase any image’s resolution up to 4x after licensing – allowing you to use Instagram images for digital or print campaign.
05
TRANSFER BRAND STYLE
TRANSFER BRAND STYLE
Quickly find content to suit your brand or campaign aesthetic with our self-learning Style Matcher. Just upload a sample of 10 photos or a mood board.
06
BLOCKCHAIN LICENSING
BLOCKCHAIN LICENSING
Our royalty-free licences are secured in blockchain-based smart contracts: and making everyone’s rights and image use totally transparent.
TOGETHER, WE CAN MAKE A DIFFERENCE
Join the cause to help the lives of 50 million people across the globe. Contribute your photos to Memory Donation today.
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FEATURED PHOTOGRAPHERS
There are some talented social media photographers out there. Lobster helps you ethically source images for work and reward the community.
HOW DOES LOBSTER WORK
The world’s simplest, real-time stock photo platform
POPULAR GALLERIES
See what curious content creators are coming up with – and what the rest of us are enjoying.
PRESS
Everyone says we’re reinventing UGC. So it must be true…

TechCrunch
A low-friction way to locate and license the more authentic visuals being shared on social media platforms (versus using tired stock photography).

The Next Web
Many brands are finding great value on Lobster, a rights marketplace that taps into the talent pools of Instagram, Flickr, and other ...
CUSTOMERS
Leading content innovation











Access the full technology platform and discounted services with a subscription
75
credits
CREATIVE
$70 / month
- ?AI FILTERS AND CURATION
- ?SAVE UP TO 50% ON PUBLIC IMAGE PRICE
- ?MONTHLY ROLLING CREDITS
- ?UP TO 75 STANDARD LICENSE IMAGES OR 10 VIDEOS
- ?LOBSTER POOL ACCESS
- ?FREE EMBED
375
credits
PUBLISHER
$320 / month
- ?AI FILTERS AND CURATION
- ?SAVE UP TO 25% ON PUBLIC IMAGE PRICE
- ?MONTHLY ROLLING CREDITS
- ?UP TO 350 STANDARD/WEB LICENSE IMAGES OR 50 VIDEOS
- ?LOBSTER POOL ACCESS
- ?FREE EMBED
1000
credits
PROFESSIONAL
$640 / month
- ?AI FILTERS AND CURATION
- ?SAVE UP TO 50% ON PUBLIC IMAGE PRICE
- ?MONTHLY ROLLING CREDITS
- ?UP TO 10 EXTENDED LICENSE IMAGES OR 3 VIDEOS
- ?LOBSTER POOL ACCESS
- ?FREE EMBED
- ?AI BRAND STYLE MATCHER
- ?LIGHTBOX SHARING
- ?1 PHOTO COMPETITION PER MONTH
- ?CUSTOMISED PROJECT INVOICING
- ?LOBSTER CONTENT TEAM ACCESS
AGENCY
CUSTOM PRICE
- ?AI FILTERS AND CURATION
- ?SAVE UP TO 50% ON PUBLIC IMAGE PRICE
- ?MONTHLY ROLLING CREDITS
- ?BESPOKE CREDIT PACKAGES
- ?LOBSTER POOL ACCESS
- ?FREE EMBED
- ?AI BRAND STYLE MATCHER
- ?LIGHTBOX SHARING
- ?2+ PHOTO COMPETITION PER MONTH
- ?CUSTOMISED PROJECT INVOICING
- ?LOBSTER CONTENT TEAM ACCESS
- ?PREMIUM ACCOUNT MANAGEMENT
- ?MULTI-USER ACCOUNTS
CONTENT PRICE MENU
- Standard
- Print circulation:100 000 copies
- Online media:1M views
- Broadcast media:1M views
- Offline media:1M views
- Unlimited Web
- Print circulation:no
- Online (non commercial):unlimited
- Broadcast media:1M views
- Offline media:1M views
- Extended
- Print circulation:Unlimited
- Online media:Unlimited
- Broadcast media:Unlimited
- Offline media:Unlimited
- Print circulation:100 000 COPIES
- Online media:1M VIEWS
- Broadcast media:1M VIEWS
- Offline media:1M VIEWS
Photos | |
---|---|
lo-res SMALL: UP TO 1.5 MPX MEDIUM: 1.5-4 MPX | 1 – 4 credit |
hi-res LARGE: 4-12 MPX; X-LARGE: 12 MPX; | 7 – 10 credits |
Featured Part of our hand-curated collections | + 10 credits |
Videos | |
---|---|
lo-res SD: up to 720p | 7 credits |
hi-res HD: 720-2160p 4k: 2160p+ | 14 – 20 credits |
Featured Part of our hand-curated collections | + 10 credits |
INSPIRATION
Start with some inspiring UGC images and videos we enjoy