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Billions of unique images and videos are created daily.

Lobster’s Artificial Intelligence saves you time by using complex algorithms to sort and prioritise content from social media. We also take care of the legal aspects, so you can download immediately without worrying about copyright. Instant, royalty-free licences for even the most obscure topics.
Wow! How do you do that?

Believable, unusual and completely original

The general public are desensitised to stock imagery and repetitive advertising. By using genuine photos created by ordinary people, you can cut through the noise and get noticed. Lobster brings you the highest standard of user-generated content in an instant - live, real, and cheaper than most stock. Perfect for brands, newsdesks, freelancers and agencies.
What is the sources?

Sources

Over 500 hours of video uploaded each minute
Over 5 billion video views daily
Over 2m photos uploaded each day
Over 500 hours of video uploaded each minute
Over 80 million photos are shared on instagram daily
Over 5 billion video views daily
Over 2m photos uploaded each day
Over 2m photos uploaded each day

UGC matters

  • TRUST
  • CREATIVE
  • AUTHENTIC
  • SHAREABLE
  • NON-INTRUSIVE
Trust
Trust
In a world whereby 92% of consumers trust the opinions of their peers over traditional advertising, it’s vital to use believable imagery in your articles or marketing.
Creative
Creative
Run-of-the-mill content with uninspiring photography (or video) is switching people off. Anything you produce is competing for space with an array of other influences - from ninja cats to conspiracy theorists. UGC gives you access to original and highly creative work.
Authentic
Authentic
Everyone prefers to believe that the imagery they’re presented with is genuine and honest. Imperfect scenes that feature unpolished people often make the perfect storyline.
Shareable
Shareable
User-generated content has a high likelihood of being shared and McKinsey recently reported that word-of-mouth recommendations generate twice the sales of paid advertising. Whether it’s an article or a marketing piece, if you want people to take it seriously, you need to keep it credible.
Intrusive
Non-intrusive
The modern consumer has developed an immediate off-switch for anything that feels like advertising. Using genuinely powerful imagery creates subconscious storylines and bypasses this inbuilt mechanism.